Pie Tax
Pie is the only free self-assessment app, combining expert knowledge with smart technology and AI to help people easily understand, manage, and file their taxes and take control of their finances with ease.
Vital Stats
Company Name: Pie Tax
Problem Area: Progressive Finance, Financial Inclusion, and New Financial Technologies - Startups innovating financial systems or improving access to financial services. Example: Digital banking, blockchain, payment platforms, or banking the unbanked
Company URL: https://www.pie.tax
Primary Industry: Fintech
Business Model: B2C SaaS
Funding Stage: Seed+ (bridge)
Company Stage: Product-Market Fit
Recent Traction: Summary of our traction: - 588% quarterly user growth - 88% MoM revenue growth in Q4 - 50,000 downloads in our first year with minimal advertising, demonstrating strong organic demand. - Winner of the 2025 Startup Grind UK pitch battle, earning both audience and judges' top votes. Winner of the European, Africa and Latin America heat. Finished 5th in the world. - Pie is down to a final 3 shortlist to become the exclusive tax partner of a major UK bank to serve their 3m high net worth clients. - Partners include eToro, InvestEngine and more recently Experian.
Founders
- Tom McNally - Founder and CEO