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ATHLEET LTD

ATHLEET gives coaches visibility into the 70% of performance they can’t see—mindset, wellbeing, and team culture—through journals and check-ins that deliver actionable insights to support players and build stronger teams.

https://www.athleet.app

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Vital Stats

Company Name: ATHLEET LTD

Problem Area: Longevity, Healthspan, and Wellness - Startups addressing physical or mental health challenges, fitness, or late-life happiness. Example: Telemedicine platforms, mental health apps, or fitness tech.

Company URL: https://www.athleet.app

Primary Industry: Sports Tech
Business Model: B2B SaaS
Funding Stage: Pre-seed
Company Stage: Product-Market Fit

Recent Traction: User growth: 1,800 users since January 2025 (350 coaches, remainder players) across 80 clubs. Coach-led growth has driven a 60% CMGR in new users during 2025. Big names & partnerships: Converted 30% of initial testing clubs into paying customers or formal partnerships. Signed Cardiff University Rugby (5-year deal, sleeve sponsorship, BUCS/TV exposure, expanding uni-wide), Swansea University, Christ College Brecon, Swansea Schoolboys Rugby, Ospreys Academy, and the WRU Women’s PDC (development squad). Positive testimonials include Lithuania National Rugby and Melrose Rugby. Revenue momentum: Monthly and annual subscription customers now live, with early revenues at £1k ARR. Coming out of closed beta in September so expecting uplift. Retention & engagement: Clubs report improved cohesion, tripled win rates, and strong adoption from players (“ATHLEET gives us insights we never had before, and gives players a voice—it’s transformed how we manage and develop our team” – CBC Boksburg Rugby, SA). Achieving 45% day-30 retention. Public validation: Featured in Ruck.co.uk (Aug 2025) announcing launch, building strong visibility in the rugby community.

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